Brief History and Value of Cathay Continental Group and Fusion Trading

Our History

Since its inception in 2014 by founder Ken Li, Fusion Trading established its presence in Shenzhen and Hong Kong, embarking on the realm of cross-border e-commerce (CBEC) targeted at the mainland China market. Our initial focus revolved around introducing renowned international fashion brands, such as CASIO, G-shock, and Diesel watches. In the same year, we proudly assumed the mantle of a top-tier seller on Tmall.

As our journey progressed, 2016 saw the establishment of Cathay Continental Holdings in Hong Kong, ushering us into the realms of JD.com and JD Globalbuy. Concurrently, we ventured into the health supplement market, solidifying our position as JD.com's premier self-operated supplier.

In 2017, Liibot Technology was born, propelling us into the export cross-border e-commerce domain and initiating brand management. Today, our portfolio boasts of over 20 proprietary brands, spanning across 50-plus countries worldwide through e-commerce platforms like Amazon, Wish, AliExpress, Lazada, and Shopee.

In 2018, Lonely Continent PTY LTD was established in Australia, marking our foray into Sino-Australian trade. We sourced Australian products and raw materials, channeling them into the Chinese market.

Fast-forward to 2020, the birth of Kenllas Inc in the United States paved our way to supply Walmart, where our localized operations aimed to create value for American consumers.

Our Value

Since our inception, our team has remained steadfast in its commitment to bring quality products to consumers in China and across the globe. We are continuously driven to build successful brands and products, all in pursuit of generating greater value for consumers worldwide.